Saturday, August 13, 2016

STARBUCKS & CRAIGSLIST

Years ago, like 15 or more, I would occasionally frequent Starbucks for my drink of choice back in the dark ages - a grande, nonfat, decaf mocha - now there are way more choices. At the time, I'd shell out close to $3 or so for this concoction & enjoyed sipping it as I carried around the familiar cup with the Starbucks emblem that showed I was pretty cool.

At the risk of upsetting any Starbucks fanatics, please don't take offense at the following opinion. I hadn't been in a Starbucks in years. At some point it just kind of dawned on me that I really didn't need to spend $4-5 for a calorie-laden drink that tasted good, but certainly wasn't all THAT great....once again, only my opinion, don't yell at me. Hell, I can get a bean burrito & a senior drink at Taco Bell for half that! 

These past couple of days were spent using Starbucks as my office of choice for caregiver interviews for my dad & given the length of the lines, I'm pretty sure my opinion is in the minority. BUT as an "office", the $5 "rent" for an hour of neutral meeting space wasn't a bad deal at all!

There is a Starbucks on every corner it seems so finding one that was convenient was simple. We would agree on a location, I would arrive about 10 minutes early, order a nonfat, decaf mocha, with whipped cream, (gotta have a little fun) & grab a table. To make identification easier, I would text the applicant, "I'm at Starbucks, wearing pink pants & a pink & white floral top. You can't miss me."

As I waited, watching the shear number of patrons, regardless of the time of day, who popped in to each Starbucks was eye-opening. I had no idea how many people frequent Starbucks for all sorts of hot & cold drinks. It seems that there are Starbucks on every corner now but yet everyone I went to was always busy.

Years ago I read an article that stated something like - take a product that most people drink daily, can make at home for pennies or buy for less than a dollar at any number of fast food or convenience stores, then fancy it up a bit & charge triple the price. Does that seem like a sound business model for success? Well, Starbucks has done just that - quite successfully.

All these years later, Starbucks is alive & well STILL doing the exact same thing. I decided a long time ago that my opinions differ from the general public much of the time. The steady stream of customers at every Starbucks where I met potential caregivers kind of confirmed that conclusion. It still amazes me how many people spend a whole lot of money on fancy coffee drinks.

This is my second time around finding a new caregiver for my dad since we moved him to Roseville. Our current caregiver is leaving the end of the month after being with us for 16 months. Finding her was my first foray into using Craigslist (with initial meetings at Starbucks). I've heard the horror stories of transactions gone wrong on Craigslist & was really leery of trying it.

My son pointed out to me that now days everyone uses Craigslist & those headlines are just a few of the millions of postings on Craigslist. "Plus," he added, "You put up flyers with your phone number & email address on them around town. That way people know your real contact info. On Craigslist, the initial responses are all done through the website without anyone knowing your exact info." I had to agree he had a damn good point.

The response was great the first time around giving us several good people from which to choose. This time it was even better with well-qualified, enthusiastic candidates who made my job much easier. I received 32 responses in a little over two days of the ad being live. I'm a believer!

Sure, half of them weren't applicants we were interested in but I replied to each one thanking them for their interest. I interviewed four wonderful people today & three of them are meeting my dad tomorrow. Honestly, I have no front runner so I'm tasking my dad with making the ultimate choice. I expect to have a new caregiver in just a couple of days - four days after putting the ad on Craigslist. Ya gotta love this twenty-first century technology!

2 comments:

  1. Glad it was so positive. I know you will find the right one, big hugs

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  2. Thanks, Darlene. He has his two favorites & is sleeping on it. Wish we could hire them both! Hugs back at ya!

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